VIDEOS / 15 SPEAKERS / 790 rub
The beauty market is changing at lightning speed. The catalyst for many changes in 2020 was coronavirus so beauty brands and the industry as a whole had to change the way they present themselves, have more online presence and be even closer to consumers.
Flacon magazine asked Russian and international experts in the beauty industry what the future holds for the beauty market in a world that has changed dramatically.
LEARNING A NEW WORLD AND NEW RULES OF THE GAME
Beauty brands and companies / PR and advertising agencies / bloggers and influencers in the beauty world / online stores and marketplaces / beauty salons
WE TALKED HONESTLY AND OPENLY ABOUT:
Influencers, business owners and key players in the beauty industry
Alena Dolyetskaya @alionadol Creative consultant for Flacon Magazine
– A word from the Flacon team
Antonina Golubeva @tonyagolubeva Editor-in-Chief of Flacon Magazine
– A word from the Flacon team
Katya Fedorova JOURNALIST AND AUTHOR OF THE TELEGRAM CHANNEL GOOD MORNING, KARL!
– Host / Conference moderator
JAMES READ @JAMESREADTAN Founder of JAMES READ
– FROM A TAN FAN TO A LEADING BEAUTY EXPERT AND CREATING OWN BRAND. GLOBAL MISSION OF A BRAND
JEREMY MUIJS @JEREMY-MUIJS
CO-FOUNDER&CEO GROWN ALCHEMIST
– Unique experience of Grown Alchemist
Iris Luz Former Social Media Content Creator / Dazed Beauty, now an independent contributorIris Luz
– Instagram. Content and Collaborations
Evgeny Nikandrov Client Partner, Aitarget - MARKETING PARTNER OF FACEBOOK AND INSTAGRAM IN RUSSIA
– We use Instagram to the maximum: we change likes for profit
KERRILYNN PAMER @kerrilynnpamer Founder of CAP Beauty, pioneer of natural beauty & wellness movement in New York City
– How to build a lifestyle brand: the case of the legendary CAP Beauty, New York
WENDY ILES Celebrity hair stylist and creator of Iles Formula
– Beauty service and the future of the hair care industry: experience and advice from a celebrity hair stylist and creator of unique hair products Iles Formula
Shannon de Boissard Founder and CEO of Percy & Reed
– How to build and grow a global haircare brand?
Marc Levy Founder of SeventyOne Percent
– Real Sustainability in Beauty: Saving Planet One Product at a Time
Evegenia Gerzhan and Polina Orekhova Creative team @SCOPE.OF.WERK
CREATIVE PARTNERSHIP
– Does the world really need so many beauty brands?
Ksenia Tumanova @k_tumanova Co-owner of Birdie Hairdressing salon chain "Birdie"
– Where do the trends come from, when they cease to exist, and whether these changes are followed
Yulia Rakova @julierakova Head of PR and training GetResponse, Russia
– Digital marketing for improving sales and customer experience. Trends of 2020-2021
Yulia Melkonova Marketing expert in the beauty industry
– RUSSIA AND THE GLOBAL MARKET: HOW TO BE INCLUDED, HOW TO FIND AND PROMOTE FOREIGN BRANDS ON THE LOCAL MARKET?
EVSINA ELENA Regional Brand Director Clive Christian and Liquides Imaginaires in Russia, CIS countries and Eastern Europe
– Russia and the global market: how to be included, how to find, bring and promote on the local market?
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