RU

VIDEOS / 15 SPEAKERS / 790 rub

The beauty market is changing at lightning speed. The catalyst for many changes in 2020 was coronavirus so beauty brands and the industry as a whole had to change the way they present themselves, have more online presence and be even closer to consumers.

Flacon magazine asked Russian and international experts in the beauty industry what the future holds for the beauty market in a world that has changed dramatically.

HOW IT WAS

LEARNING A NEW WORLD AND NEW RULES OF THE GAME

  • Online lectures of international experts in the beauty industry
  • Case analysis of foreign and Russian beauty retailers and beauty salon owners
  • Q&A with speakers
  • Unlimited access to all materials
Interesting for:

Beauty brands and companies / PR and advertising agencies / bloggers and influencers in the beauty world / online stores and marketplaces / beauty salons

WE TALKED HONESTLY AND OPENLY ABOUT:

  • What has become of the beauty market and the implications of the pandemic
  • What the beauty market will be in the near future
  • What beauty entrepreneurs will focus on
  • What segments of beauty retail require updating
  • What will be the beauty services sector
  • How consumer behaviour will change
  • What innovations will we need

Influencers, business owners and key players in the beauty industry

Alena Dolyetskaya @alionadol Creative consultant for Flacon Magazine

– A word from the Flacon team

Antonina Golubeva @tonyagolubeva Editor-in-Chief of Flacon Magazine

– A word from the Flacon team

Katya Fedorova JOURNALIST AND AUTHOR OF THE TELEGRAM CHANNEL GOOD MORNING, KARL!

– Host / Conference moderator

JAMES READ @JAMESREADTAN Founder of JAMES READ

– FROM A TAN FAN TO A LEADING BEAUTY EXPERT AND CREATING OWN BRAND. GLOBAL MISSION OF A BRAND

JEREMY MUIJS @JEREMY-MUIJS
CO-FOUNDER&CEO GROWN ALCHEMIST

– Unique experience of Grown Alchemist

Iris Luz Former Social Media Content Creator / Dazed Beauty, now an independent contributorIris Luz

– Instagram. Content and Collaborations

Evgeny Nikandrov Client Partner, Aitarget - MARKETING PARTNER OF FACEBOOK AND INSTAGRAM IN RUSSIA

– We use Instagram to the maximum: we change likes for profit

KERRILYNN PAMER @kerrilynnpamer Founder of CAP Beauty, pioneer of natural beauty & wellness movement in New York City

– How to build a lifestyle brand: the case of the legendary CAP Beauty, New York

WENDY ILES Celebrity hair stylist and creator of Iles Formula

– Beauty service and the future of the hair care industry: experience and advice from a celebrity hair stylist and creator of unique hair products Iles Formula

Shannon de Boissard Founder and CEO of Percy & Reed

– How to build and grow a global haircare brand?

Marc Levy Founder of SeventyOne Percent

– Real Sustainability in Beauty: Saving Planet One Product at a Time

Evegenia Gerzhan and Polina Orekhova Creative team @SCOPE.OF.WERK
CREATIVE PARTNERSHIP

– Does the world really need so many beauty brands?

Ksenia Tumanova @k_tumanova Co-owner of Birdie Hairdressing salon chain "Birdie"

– Where do the trends come from, when they cease to exist, and whether these changes are followed

Yulia Rakova @julierakova Head of PR and training GetResponse, Russia

– Digital marketing for improving sales and customer experience. Trends of 2020-2021

Yulia Melkonova Marketing expert in the beauty industry

– RUSSIA AND THE GLOBAL MARKET: HOW TO BE INCLUDED, HOW TO FIND AND PROMOTE FOREIGN BRANDS ON THE LOCAL MARKET?

EVSINA ELENA Regional Brand Director Clive Christian and Liquides Imaginaires in Russia, CIS countries and Eastern Europe

– Russia and the global market: how to be included, how to find, bring and promote on the local market?

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